Hooman Radfar

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The value proposition of the old school Web portal was simple - we aggregate content for you to consume. In return for this service, you'll give us your attention, which we will monetize via advertisements. Companies like AOL and Yahoo executed against this value proposition and secured rather significant positions in the blossoming Web space. The foundational assumption of the portal model was that the user is a passive consumer of content. This concept used to work well because: Content and service creation was expensive Aggregating content and services was a manual process Computing, storage, and bandwidth were expensive Web-based programming languages, methodologies, and toolkits were limited These dynamics have changed. The proliferation of Web Services, micro-formats, and structured data formats has given birth to a new class of Web-based applications that lever... (more)